McGuggenisation? National identity and globalisation in the Basque country

Donald McNeill (2000), 'McGuggenisation? National identity and globalisation in the Basque country', Political Geography 19, pp.473-494.

This is also an essay on the Guggenheim Museum in Bilbao. The main point is smilar to the previous one. As it were, it is quite one-seided argumen to consider the global expansion strategy of Guggenheim as a cultural McDonaisation. And, if we discuss the case study of globalisation, we can not be too careful to portray the details of the process. Especially, who participtes in this process and what kind of political and geographic relatiohship between them.

And i think this is a well documented one. It succeeded in clarify the complicated relationship between the parties to form contemporary Basque identity.